Corporate Brand Identity & Style Guide.
Created a refined logo system and brand guidelines for Blomma Technology. Defined rules for logo usage, color palettes, and typography to maintain consistency across all marketing touchpoints.
Blomma Technology — Visual Identity & Brand Guidelines
Overview & Concept Story
Developed a modern, responsive visual identity and style guide for tech hub Blomma Technology. The primary challenge was to merge organic elements with technical precision, creating a mark that reflects both the company's Swedish-derived name (blomma = flower) and its core expertise in hardware technology.
Symbolism & Visual Architecture
Conceptual Iconography: Designed a minimalist lotus flower mark where the petals are engineered from Printed Circuit Board (PCB) trace lines. This fuses natural elegance with high-tech hardware engineering.
Responsive Logo System: Engineered a modular logo set designed for seamlessly scaling across digital UIs, micro-favicons, hardware components, and large-format displays.
Color Palette & Finishes: Formulated a palette of metallic grays, deep charcoal tones, and modern tech gradients, defining precise background contrast rules within the brand guidelines.
Brand Standards & Deliverables
Brand Style Guide: Authored a clear, actionable brand manual covering clear space, minimal scaling sizes, correct gradient usage, and background color pairings to ensure brand consistency across future applications.
Category: Visual Identity (CVI), Tech Branding, Brand Guidelines
Tools: Adobe Illustrator
