Cohesive Holiday Campaign & Branded Merch
Designed the holiday visual campaign for Kuressaare Regional Training Centre, including digital greeting cards, event posters, and custom branded merchandise.
Kuressaare RTC — Centennial Holiday Campaign
Overview & Competition Win
Designed the official 2022 digital holiday card and multi-channel seasonal campaign for Kuressaare Regional Training Centre (KAK). Tasked with integrating the institution's existing CVI with its 100th-anniversary logo, my submission won the internal design competition and was selected as the school's official holiday showcase.
Visual Strategy & Tactile Craftsmanship
Conceptual Narrative: Inspired by traditional glazed gingerbread and winter twilight skies, the design transforms corporate anniversary branding into an organic holiday story.
Textural & Dimensional Depth: Crafted the "KAK 100" anniversary mark as a photorealistic gingerbread cookie. Applied custom layer styles, shading, and highlight rendering to give 2D vector elements a tactile, handcrafted 3D appearance.
Brand Alignment: Balanced festive warmth with institutional identity, ensuring brand colors and centennial elements remained central to the composition.
Multi-Channel System Adaptability
Scaled the winning digital card concept into a versatile multi-format system, extending the visual across event posters, digital signage, and physical branded merchandise.
Category: Digital Illustration, Holiday Campaign, Internal Competition Winner, Asset Adaptation
Tools: Adobe Illustrator, Adobe Photoshop
