End-to-End Coffee Brand Identity & Mobile UX.
Built a complete brand identity from scratch for Coffiana Coffee Roasters, covering naming, logo system, product packaging, and business/loyalty cards. Designed an interactive mobile app UI/UX prototype to enhance customer retention.
Full Brand Identity, Packaging & App Design
Overview & Concept Story
Crafted an end-to-end brand architecture for Coffiana Coffee Roasters, encompassing naming, visual identity (CVI), packaging, retail graphics, and a mobile UI prototype. The brand identity celebrates the artisanal craft of specialty coffee, capturing a warm, authentic, and bohemian spirit centered on adventure and community.
Visual Identity Architecture & Symbolism
Iconography: Designed a central symmetrical rosetta emblem reflecting harmony, freedom, and the artistry of coffee making. Encased within a circular cup frame, the mark symbolizes community and the cyclical nature of coffee cultivation.
Color Psychology: Formulated an earthy palette dominated by rich botanic greens, deep espresso browns, and warm milk tones to evoke an organic, grounded feel.
Custom Typography: Paired the mark with an "elegantly whimsical" custom typeface, utilizing lowercase-proportioned capitals to emphasize craft and approachable sophistication.
Brand Standards & Multi-Channel Execution
Comprehensive Brand Guidelines (CVI): Developed an exhaustive style guide covering clear space, scaling, secondary lockups, color palettes, patterns, and typography rules to maintain consistency across physical and digital touchpoints.
Packaging & Spatial Design: Applied the identity system to premium coffee bags, merch, collateral, and window graphics for physical retail stores.
Digital Ecosystem: Extended the brand experience into a modern mobile app prototype, ensuring visual unity from the store window to the smartphone screen.
Category: Brand Strategy, Visual Identity (CVI), Packaging Design, UI/UX
Tools: Figma, Adobe Illustrator, Adobe Photoshop
