Impactful Campaign Visuals for Charity Fundraiser.
Crafted the creative concept and visuals for the Maternity Hospital Support Fund's recurring donation campaign "Help Start a Life." Designed emotionally resonant campaign posters with a strong call-to-action to raise donor awareness.
"Help Start a Life" — Maternity Hospital Support Fund Campaign
Overview & Objective
Designed the core campaign visuals for the Maternity Hospital Support Fund’s monthly donation drive. The goal was to build emotional connection and trust through a real-life success story: Ingel Miina, whose life was saved by timely medical care and equipment. The challenge was combining her personal story with the foundation’s official mascot, the "Love Bunny," into an empathetic, action-oriented visual.
Visual Strategy & Compositing
Emotional Balance: Designed a composition that balances medical credibility with warmth, directing immediate focus to the child’s eyes and the symbolic light she holds to encourage recurring donations.
Photo Retouching & Color Grading: Isolated the subject from the original background, removing festive seasonal elements to ensure a timeless campaign visual. Applied global color correction and altered clothing tones to match the foundation's official brand palette.
2D-to-3D Asset Integration: Seamlessly replaced the original string lights in the subject's hands with illustrator Gerda Märtens' 2D "Love Bunny" mascot.
Advanced Render & Lighting Effects: Manually added depth, volumetric highlights, and realistic cast shadows to the 2D mascot, making it appear as a natural, glowing 3D light source embedded within the scene.
Category: Non-Profit Marketing, Digital Compositing, Photo Retouching
Tools: Adobe Photoshop, Adobe Illustrator
