Elegant Service Brochure for Spa & Salon.
Designed a 3-fold (G-fold) service brochure for Hera Beauty Salon under Tallink Grupp AS. Edited copy and structured the pricing hierarchy to ensure clear readability within a premium spa environment.
Hera Ilusalong — Multilingual Service Brochure
Overview & Objective
Developed a dedicated hairdressing service brochure and updated existing collateral for Hera Beauty Salon (Tallink Grupp AS). The task required extending the salon’s established visual language into a new product line while auditing, editing, and localizing content across a 7-language matrix.
Visual Design & Photo Compositing
Custom Imagery Integration: Sourced professional hairdressing photography, executing precise background isolation in Photoshop.
Stylistic Harmonization: Converted the imagery to black and white and applied a soft fade-out gradient to seamlessly blend the photograph into the layout, ensuring visual continuity with the salon's existing collateral.
Color Palette Expansion: Introduced a delicate, feminine pink accent tone requested by the client, balancing it against sophisticated neutrals to establish a distinct yet harmonious identity for the hair care section.
Custom Iconography: Hand-crafted missing Latvian and German flag icons matching the existing set's precise vector grid and aesthetic.
Multilingual Copy Editing & Production Engineering
Extensive Content Localization: Edited, restructured, and managed copy across 7 languages (Estonian, English, Finnish, Swedish, Russian, Latvian, and German), updating service items, descriptions, and pricing matrices.
Pre-Press Management: Engineered print-ready production files optimized for multi-fold (C-fold) formatting, managing precise bleed, margins, and typography layout across high-density multilingual columns.
Category: Editorial Design, Multilingual DTP, Photo Retouching, Print Production
Client: Tallink Grupp AS (Hera Ilusalong)
Tools: Adobe Illustrator, Adobe Photoshop
