Modern Rebrand for an Educational Institution.
Created a new logo system and visual identity for Kuressaare Vanalinna Kool, blending the school's heritage with a modern visual language. Designed official ceremonial flags and institutional materials as part of the system.
Kuressaare Vanalinna School — Institutional Visual Identity
Overview & Competition Win
Designed the winning corporate visual identity (CVI) for Kuressaare Vanalinna Kool following the school’s major renovation in 2023. Created as a collaborative vocational exam project alongside team members Mari-Liis Nellis and Tuuli Pupart, our solution was officially selected by the school board from competing proposals to become the institution's new face.
Design Process & Concept Strategy
Ideation & Brainstorming: Conducted collaborative design sprints to map out visual symbols reflecting the school's historical architecture, traditions, and modern educational vision.
Concept Selection & Client Presentation: Pitched two distinct visual directions to the school principal. Based on client feedback favoring the dignified architectural window arches of the historical building, we aligned on a unified design path.
Final Mark Execution: Refined the winning concept into a clean, geometric icon featuring a lit window. The minimalist mark represents warmth, knowledge, and an open mind.
Visual System & Deliverables
CVI & Brand Guidelines: Developed a cohesive identity system defining primary logo lockups, color palettes, typography, and clear space rules.
Institutional Collateral & Ceremony Flag: Applied the identity to ceremonial school flags, official stationery, print collateral, and signage, seamlessly merging tradition with a modern visual language.
Category: Visual Identity (CVI), Rebranding, Institutional Design, Team Collaboration
Tools: Adobe Illustrator, Adobe Photoshop
