Charming Postcard-Style Promotional Flyer.
Designed a warm, engaging postcard-style flyer for Linnupete muesli (OÜ Linnutiivul). Focused on highlighting natural ingredients and rich flavors for direct mail and promotional distribution.
Linnupete Muesli — Postcard-Style Promotional Flyer
Overview & Purpose
Designed a warm and engaging postcard-style promotional flyer for OÜ Linnutiivul to market their artisanal muesli brand, "Linnupete." The objective was to create an inviting physical marketing touchpoint optimized for direct-mail drops, package insertions, and retail point-of-sale distribution.
Visual Strategy & Marketing Execution
Natural Aesthetic: Developed an organic, appetite-appealing visual direction using warm tones and curated imagery to emphasize natural ingredients, wholesome nutrition, and rich flavor profiles.
Postcard Layout Architecture: Engineered a double-sided postcard format that balances storytelling on the front with clear product specifications, pricing, and purchase channels on the back.
Sales-Driven Structure: Formatted key text hierarchy to guide reader focus directly toward a bold Call-to-Action (CTA), encouraging immediate online orders and retail engagement.
Category: Print Design, Collateral Marketing, Promotional Layout
Client: OÜ Linnutiivul
Tools: Adobe Illustrator, Adobe Photoshop
