Tourism Destination Branding & Print Collateral.
Vectorized the Ohessaare windmill mark to build a clean logo system. Designed an informational visitor brochure and durable branded stickers to support regional marketing efforts.
Ohessaare Windmill — Coastal Destination Branding & Craft Collateral
Overview & Story
Crafted an authentic brand identity and promotional collateral for Ohessaare Windmill, a romantic seaside getaway, cafe, and guest house on Saaremaa island. The challenge was to reflect the site's rustic coastal charm, vintage-inspired interiors, and the owner’s handcrafted ceramics within a cohesive, multiformat brand system.
Visual Identity & Handcrafted Assets
Vectorization of Hand-Drawn Art: Vectorized the owner's original hand-drawn illustration of the historic windmill, transforming it into a clean, versatile logo icon while preserving its organic, artistic character.
Organic Typography & Palette: Paired the mark with a refined script typeface and a soft ocean-blue palette, directly drawn from the surrounding sea and handcrafted ceramic glazes.
Physical Product Adaptability (Ceramics): Adapted the vector mark into a physical ceramic stamp, enabling the owner to seamlessly imprint the logo onto her handmade pottery range.
Print Collateral & Marketing Assets
Designed an informational visitor brochure featuring editorial print layout and curated photography.
Produced durable outdoor/indoor branded stickers and promotional assets aligned with the coastal vintage aesthetic.
Category: Branding, Vectorization, Print Design, Product/Ceramic Adaptation
Tools: Adobe Illustrator, Adobe InDesign
