Festive & High-Visibility Campaign Design.
Developed the visual campaign for Tallink Grupp AS's Women's Day promotional push. Designed large-format posters and point-of-sale signage aligned with brand guidelines to stand out in retail and shipboard environments.
Tallink Women's Day Onboard Campaign
Overview
Designed a cohesive multi-channel promotional campaign for Tallink’s fleet to celebrate Women’s Day. The goal was to boost onboard retail visibility and campaign sales using vibrant seasonal aesthetics while strictly adhering to Tallink’s refreshed brand architecture.
Design Strategy & Visual Language
Seasonal Aesthetics: Integrated fresh spring tulips and soft feminine pink accents, carefully balanced against Tallink’s signature navy blue base to maintain brand recognition while creating a celebratory feel.
Brand Alignment: Applied Tallink’s updated visual identity guidelines, incorporating the signature 45-degree diagonal top cut to tie the campaign into the overarching corporate brand style.
Technical Execution & Deliverables
Complex Background Isolation: Used Adobe Photoshop for high-precision background removal on intricate tulip photography to integrate florals into clean vector layouts seamlessly.
Multi-Format Collateral: Created print-ready A4 promotional posters, shelf talkers/price tags, digital signage displays, and web banners in Adobe Illustrator.
Interactive PDF Engineering: Developed editable, refillable campaign template files in Adobe Acrobat, enabling store managers to update product pricing locally while preserving layout integrity.
Category: Campaign Design, POS Marketing, Retail Signage
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Acrobat
