Dual Identity for Corporate & Social Media Brand.
Designed a smart dual-logo system for Vinflora OÜ, seamlessly connecting the corporate name with its popular social media brand "Veinipärlid". The solution creates a cohesive visual language across product labels and digital platforms.
Veinipärlid / Vinflora — Dual-Brand Identity & Storytelling
Overview & Strategy
Redesigned the visual identity for Vinflora OÜ, a family-owned boutique wine importer founded by Jekaterina and Sergei. While operating officially as Vinflora OÜ, the brand engages customers on social media and hosts experiential events (tastings, themed evenings, wine poker) under the name "Veinipärlid." The objective was to elevate initial AI-generated drafts into a professional, human-crafted brand story that seamlessly bridges corporate elegance with engaging lifestyle experiences.
Visual Identity & Dual-Brand Architecture
Cohesive Dual-Logo System: Engineered matching, interchangeable logo mark structures for both "Vinflora" and "Veinipärlid," ensuring brand coherence across legal, B2B, and consumer-facing touchpoints.
Symbolism & Craftsmanship: Designed a stylized central "V" emblem interwoven with a minimal grape cluster. The geometry balances refined elegance with artisanal precision, highlighting quality and the appreciation of fine wine.
Storytelling & Versatility: Built a system designed for multi-channel storytelling—from premium print applications like business cards and packaging to dynamic event signage and social media media assets.
Outcome
Transformed a fragmented concept into an authentic, memorable visual identity that captures the story behind every imported bottle and experiential event.
Category: Brand Identity (CVI), Dual-Branding, Art Direction, Brand Storytelling
Client: Vinflora OÜ
Tools: Adobe Illustrator, Adobe Photoshop
