LOGO & BRAND

Coffiana
brand identity

Used programs

Client
Coffiana Coffee Roasters

Task
Create a name for the brand, including logo and package design

The central motif of the logo is a symmetrical rosetta image, which represents harmony and balance, liberality and the artistry of coffee making. The logo design can also be used with a circular cup frame, symbolizing unity, community and the cyclical nature of coffee cultivation. The color palette is dominated by earthy browns, rich greens and warm shades of milky coffee. These colors represent a bohemian, natural, earthy feel. The brand name "Coffiana Coffee Roasters" is written in an "elegantly quirky" font. The capital letters like small letters reflect the brand's artisanal approach.

Overall Mood: The Coffiana Coffee Roasters logo exudes warmth, authenticity and a sense of adventure. It invites coffee lovers to embrace the unusual, enjoy the moment and discover the world - one cup at a time.

Brand guidelines

I created this logo book for a coffee brand to establish a clear and cohesive visual language that reflects the essence of the brand—warm, authentic, and passionate. The book provides an overview of the logo, its usage guidelines, and various variations. Additionally, it presents instructions on logo placement, size, and safe area to ensure consistent and impactful use across all platforms - from packaging to social media.

Logoraamat sisaldab ka terviklikku visuaali: värvipalett, tüpograafia, mustrid ning brändimaterjalid. Kõik see toetab brändi visuaalset identiteeti ja loob tugeva aluse edasiseks disainitööks.

See projekt oli minu jaoks võimalus kujundada midagi terviklikku ja läbimõeldut – tööriist, mis aitab brändil rääkida oma lugu visuaalselt, selgelt ja professionaalselt.